“House of Games Berlin” now has its own design
New corporate design was presented at the gamescom gaming trade fair
At the first “House of Games Berlin” reception during gamescom, the brand new brand design and claim for “House of Games Berlin” were presented for the first time to around 150 guests from the national and international games and creative technologies industry. The entire corporate design and website of the “House of Games Berlin” is being created under the leadership of the creative agency Jung von Matt NERD.
Create. Connect. Empower.
The claim of the “House of Games Berlin” is “Create. Connect. Empower.” and stands for a strong, creative games community that will work together to find innovative solutions to the current and future challenges facing the industry and will have a lasting impact on Berlin as a games business location. The overlapping shapes in the logo symbolize development and growth—reflecting the attributes that “House of Games Berlin” will bring to the games and creative technologies industry in the capital. With this approach, the logo stands for a place where new levels are reached together. A versatile and dynamic color palette was developed to match, reflecting a balance of connection, energy, and innovation - in line with the vision for the “House of Games Berlin”. The people-oriented colors and technology-related accents represent the establishment of a creative workplace where synergies between the players and companies the games and creative technology industry are promoted.
The reception was opened by Jeannine Koch, Chairwoman and CEO of medianet berlinbrandenburg e.V., Lothar Sattler, Head of Directory I – Federal and European Affairs, Media Policy at the Berlin Senate Chancellery, Michael Biel, Secretary of State in the Berlin Senate Department for Economic Affairs, Energy, and Public Enterprises, as well as Roland Sillmann, CEO of WISTA Management GmbH, and Alexander Danisch, Workplace and Property Director at Ubisoft Blue Byte GmbH. Together with game – The German Games Industry Association, they invited guests to the reception as sponsors and steering committee members of the “House of Games Berlin”.
Lothar Sattler emphasized the high political and economic significance of the “House of Games Berlin” project, which is included in the Berlin coalition agreement, for the capital region.
Florian Graf, Head of the Senate Chancellery and Permanent Secretary for Media and the Metropolitan Region:
“Berlin is becoming the number one location for games in Germany: The House of Games Berlin is presenting itself to an international audience for the first time at the world's largest games fair in Cologne. As a dynamic center for developers, publishers, and creative minds, the House of Games Berlin will strengthen the local gaming and development industry. And we are sending a clear signal to the international community: Berlin is an exciting location for games and interactive media from all over the world.”
Jeannine Koch, Chairwoman & CEO, medianet berlinbrandenburg:
“The House of Games Berlin project is an important signal from the capital to the national and international games industry that a place is being created here that will massively promote networking between small and large studios, start-ups, science, education, and culture. A place will be created where creative ideas and new talent will flourish, capable of competing on an international level - with the clear goal of generating economic and sustainable benefits for the capital region. medianet has led and supported the project from the very beginning. Now, following the announcement of its location in June, the House of Games Berlin is getting its own visual identity.”
Roland Sillmann, CEO, WISTA Management GmbH:
“Advancing the gaming industry through creative networking and collaboration—that is the core of the House of Games Berlin and is also reflected in the brand design. As an experienced location developer, we are creating a stage for the gaming industry where talent, studios, and investors can shape the future together. With the House of Games Berlin as a new hub in the innovation ecosystem, Berlin continues to grow visibly and tangibly as a location for global game studios.”
Felix Falk, Managing Director, game – The German Games Industry Association:
“The House of Games Berlin is making an international mark for the entire German games industry. The presentation of the brand design at gamescom shows what this project stands for: creativity, innovation, and collaboration. The enormous response proves that the House of Games Berlin is eagerly awaited far beyond Germany's borders.”
Benedikt Grindel, Zone Managing Director, Ubisoft Production Studios:
“The House of Games Berlin is creating a new beacon for our industry in Berlin. The new brand design underscores the identity of this project, which focuses on creativity, exchange, and talent promotion. While gamescom is currently capturing the global attention of the gaming community, the House of Games Berlin will soon send another strong signal from the capital region.”
Press Contact:
Maximilian Eichgrün
Marketing & Communications Manager „House of Games Berlin“
medianet berlinbrandenburg e.V.
Neuköllnische Allee 80, 12057 Berlin
+49 30 246285-717
eichgruen(at)medianet-bb.de
About the “House of Games Berlin”:
The “House of Games Berlin” will open in 2026 in the heart of Berlin, near Warschauer Straße, and, with over 10,000 m² of space, is set to become the first port of call for established companies and start-ups from the games and creative technologies industry, as well as a vibrant hub for research, science, education, and culture. It will also offer a variety of spaces for co-working, events, and exhibitions, technology service providers, and multifunctional shared spaces related to games and creative technologies.
The on-site exchange of knowledge, the opportunities for cooperation within easy reach, and access to an existing network are intended to make the “House of Games Berlin” a pioneering location for work, development, and business that promotes synergies and enables innovation.
The “House of Games Berlin”, whose appeal will extend beyond the Berlin-Brandenburg metropolitan region and Germany to be visible internationally, is supported by the Berlin
Senate Chancellery and is firmly anchored in the coalition agreement.
Press release medianet-bb, 21.08.2025